My name is Serena and I was born and live in Viareggio, a charming town by the sea in Northern Tuscany.
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Shopping tours

Shopping tours in Versilia

There a plenty of shopping tours in Versilia from Forte dei Marmi, the posh town for excellence, where most world famous brands opened their boutiques and showrooms, to Viareggio and its 3-km-long déco broadwalk, to Pietrasanta, the medieval hamlet a shot from the beaches.

Pietrasanta historical centre is the joy for fashionistas or simply window shopping. In the last years, not only art galleries and several charming restaurants opened along Pietrasanta streets and alleys, but also boutiques and artisans shops. Many designers in clothing, shoemaking, leather, furniture moved to Pietrasanta, where they have found a very lively and creative vibe.
Our tour takes stand from this brand new reality to propose a fascinating itinerary in fashion, art, jewelry and lifestyle.