My name is Serena and I was born and live in Viareggio, a charming town by the sea in Northern Tuscany.
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+39- 327-5693100
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I was born and live in Viareggio, a charming town by the sea in Northern Tuscany. I have been working as a consultant for more than 15 years both in the public and private sectors, in close touch with prestigious Italian and international ambients. I am also mom of two girls and I perfectly understand what a family needs to satisfy both parents and kids. As Professional Travel Consultant, I mainly deal with the incoming individual or small group travellers to Tuscany and Versilia, customizing their planning for the different targets and expectations. As a Wedding plannern i help my couples to make their dreams come true, by helping them plan their WDay in Tuscany. I founded WishVersilia in 2009 and since then it gave me the chance to express at best creativity and enthusiasm as well as my communicative and organizational abilities. I cooperate with some prestigious tour operators overseas and nation wide, who use to tag me as ‘fierce curly red hair unconventional Italian’! I look forward to planning your next vacation!


Many houses and flats where you can enjoy delicious food and relax your self.

Our tours and activities in Tuscany are privately escorted. We customise activities all around Tuscany.


Lots of activities, different experiences and exciting events.


We provide a full coordination service to arrange your wedding event from the selection of the venue to the organization.

“Cinque Terre with Serena” This was one of our favorite days during a two week largely italian intinerary. Serena was terrific. She was very knowledgeable, easy going and well organized. Her cost of the tour was truly “all inclusive” including a GREAT meal without limits on what we could eat or drink. She was more like a friend vs guide during our tour, taking time to personally know us, tailoring activities to our interests (and energy) and having “a few” drinks with us during lunch!! We have very high standards and i can recommend both her and itinerary without reservation.

By Thom & Family, Canada

Serena organized our Tuscan holiday. Wonderful experiences. My in-laws joined us, and she put in a lot of hard work to make sure we enjoyed ourselves, and also got to see the different parts of Tuscany.

By Ashish & Family, USA

Jack and I just can’t thank you enough for being such a wonderful guide. You MADE our trip to Tuscany something we will always remember. Your knowledge of everything historical and your ability to maneuver around every nook, cranny, and hairpin turn were amazing. You made it so special. You added so much to the flavor of Tuscany. AND, you were so much fun to be with!

By Phyllis and friends, USA

Serena, Thanks so much for your awesome organization of our great trip!!! Everything went so smoothly!! […] You will get my next referral, as well as our return trip business.

By Laura & Family, USA


Versilia is the north western part of Tuscany located in Lucca’s province, visit our magical territory